Wednesday, May 20, 2009

Spring Summer 2010


Hi there!
Logging in to blogger is just not it!!
It's now I guess I have started real blogging. Hope to post many interesting things here... looking forward for an interesting blog-relation with you all.
Cheers!!
XOXO
Aarti

Something very fresh of my works makes my first post...











Image: Waffle kitchen towels woven in Karur. Five colors representing the five color stories for SS10
Photo Credits: Malhar Sawant
Copyright 2009 Tracon espl



The radiant sun unfolding its orange glory,
Fills with vermilion warmth the gentle scenery.

Limpid skies neighbouring the aqua marina,

With new spreads of emerald on the sienna.

Many are the colours of Mother Nature,

Rejuvenating the fresh Spring and Summer.


Colour and trend forecasting is indeed a very interesting job. These five colours were proposed as the spring colors for 2010 Tracon espl, an export house working from Mumbai and Karur. More info about
Tracon can be seen here.
Each color forms a complete story with coordinating colours. This could have had an additional purple color but purple being a very 'fall' color was eliminated. But on the later revelation of facts or to be called 'the made facts' purple was the so called 'in' color of Spring 2010. Now here is a point! Who decides all this?
"The so called Trend Setters".
It is very interesting to find out, how does one color becomes 'the color of the season' and the whole world follows the same trend. All this is in the context of export market. In India still colour trends are not followed that well because of different people having different tastes. Well, to put in other words, I would like to say that Indians are self contextualized and do not blindly follow someone saying something about color and saying that-this-is-the-right-colour!!

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