In an interesting conversation today…
Boss: Aarti, 30th June, sharp at 9.30 am, I want everything to be ready.
Me: Yes sir.
Boss: Have you seen the MRF ad in the news papers?
(Here I think that the boss is giving some design directions. But from ads, it’s kind of weird! Never has he done this before. May be its different this time!!?!)
Me: No sir.
Boss: You don’t read newspapers. How will you know what is going on in the world.
Me: (Now I am almost sure that it’s definitely about some design shots! :) )
Boss: MRF has these ads in the newspapers recently about the arrival of monsoon. The countdown begins, it says: days left 4, 3, 2, 1. And then the next day the ad shows that its been EXTENDED.
Me: ??!! (smiles): Yes sir. It will be done. (ho jayega!).
Boss (with a sarcastic smile): I do not want E-X-T-E-N-T-I-O-N-S.
Image credits: Abodh. From his blog http://strayingaround.blogspot.com
… and thus I google for these MRF ads. Internet again! I have to start reading newspapers, its good for health! Abodh says something about the MRF ads and monsoon on his blog here.
Good series of ads I guess. I'm not an advertising person though. I can just say that this ad made some relevance to me in some way. In a book (The Secret of Wizard of Ads) I had read: Not all good advertising results success and not all bad advertising means failure.